[01]
Selected for exhibition at Beit Ariela, this catalog offers a fresh perspective on the work of Czech artist Alphonse Mucha, a leading figure of the Art Nouveau movement. His rich visual world unfolds through five key elements: botany, ornamentation, women, Slavic heritage, and tangible art. Each chapter examines the dialogue between beauty, symbolism, and identity, inviting a renewed look at an aesthetic that has become iconic.
The project also features an interactive interface, showcased at the exhibition, designed to present Mucha's work in an immersive and experiential way.
| [TYPE] | EDITORIAL & INTERACTIVE UI | |
| [YEAR] | 2025 | |
| [TOOLS] | INDESIGN, FIGMA | |
| [CLIENT] | STUDENT PROJECT |
My goal was to create an interface that honors the traditional structure of a book while leveraging the interactivity of the iPad. The navigation is divided into chapters, each uniquely color-coded to match the book's original palette, creating a clear and consistent visual language.
I designed an intuitive "card-based" system that allows users to explore Alphonse Mucha's masterpieces through a tactile, experiential flow. This approach makes browsing feel natural and engaging, transforming each artwork into a unique discovery.
By clicking on a specific work, a seamless "Zoom-in / Zoom-out" interaction reveals intriguing close-ups and hidden details. This feature invites the user to delve deeper into the artist's intricate world, providing detailed insights within a curious, interactive, and engaging digital environment.
VIEW PROTOTYPE